书圈
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凯鲁雅克的路
LV30 VIP 2023-09-16
书评客观的说，语言很差劲。这不是一个建立品牌理论框架的书。它主要是讲如何用传统理论和颠覆理论做品牌。传统理论即各种经典营销和品牌理论，颠覆理论即互联网时代出现的新的平台品牌理论。简单说就是如何在互联网环境... 展开全部
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