字数：9.8万字 出版社：中信出版社 272人评分
本书是江南春首部将其引爆打法倾囊相授的作品，也是他在创业黑马学院开设的营销定位实验室的精华。不仅系统地总结了其15年的营销心法，更披露了很多江南春亲历的、鲜为人知的产品和品牌从无到有、从弱到强的打造历程，为创业者、品牌热，营销人提供了参考与借鉴。
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