字数：7.1万字 出版社：北京联合出版公司
今天没灵感，写不出文案——这几乎是每个营销人都经历过的痛苦。而翻阅市面上现有的文案书，大多侧重于文案创作理论的讲解。本书作者川上徹也作为日本广告界殿堂级大师，结合其多年的业界销售经验，创立了目前深受追捧的“故事营销法”。他指出，文案创作不在多，而在精，力求句句戳心。真正的高手写文案，一句话就够了。书中给出了9大锦囊、77个技巧，以实际案例示范改善写作方式，3秒钟即可帮助读者引爆创意。让人忍不住把书常置办公桌，如同字典一般，随时翻阅，让创作灵感随叫随到。一句好文案，胜过100个销售高手。
书圈 | 共697人，147条
6
看过的人还看
-
124
246 -
156
284
同类热销榜
-
- 1
-
罗斯柴尔德家族(套装上中下册)[精品]
69
- 1
-
- 2
-
- 3
-
先带人心，后带团队[精品]
26
- 3
-
- 4
-
好文案一句话就够了[精品]
95
- 4
-
- 5
-
小米制胜之道-1[精品]
155
- 5
-
![小米制胜之道-1[精品]](https://bookbk.img.zhangyue01.com/idc_1/m_1,w_105,h_140,q_100/c012a57d/group62/oP/ik/0c79b7d30e9c08eb8baf58c4c7079f83.jpg?v=KWaAO7r-&t=fwAAAWmHSPc.)
155
-
- 6
-
教你如何成为管理高手（全2册）[精品]
15
- 6
-
- 7
-
反脆弱[精品]
57
- 7
-
![反脆弱[精品]](https://bookbk.img.zhangyue01.com/idc_1/m_1,w_105,h_140,q_100/708dc02b/group6/M00/14/68/CmQUNlX04emEaLpmAAAAAL-O4VE539556755.jpg?v=had9iiEc&t=fwAAAWaLU10.)
57
-
- 8
-
- 9
-
- 10
-
务实[精品]
9
- 10
-
![务实[精品]](https://bookbk.img.zhangyue01.com/idc_1/m_1,w_105,h_140,q_100/ce39f735/group62/RO/ps/0c90dece0fa627e877f9c5808795227b.jpg?v=1k5Ca7a-&t=fwAAAWmMS5g.)
9
![罗斯柴尔德家族(套装上中下册)[精品]](https://bookbk.img.zhangyue01.com/idc_1/m_1,w_105,h_140,q_100/4a8ece00/group61/M00/BF/DF/CmQUOWSjyJCEWz4wAAAAADSy_BI796000945.jpg?v=OZmcSDvW&t=CmQUOWSjyJA.)
![利润为王+生意经+现金为王+小而美（套装共4册）[精品]](https://bookbk.img.zhangyue01.com/idc_1/m_1,w_105,h_140,q_100/250d4a2b/group62/D2/ju/cb531e6ae78f01e2050d52bbe1ba748f.jpg?v=tf66-9To&t=fwAAAWe0fHI.)
![先带人心，后带团队[精品]](https://bookbk.img.zhangyue01.com/idc_1/m_1,w_105,h_140,q_100/dc6ee556/group62/wL/mj/18051a3fc7dac8bca81655dc75353a0e.jpg?v=hvB96iaY&t=fwAAAWmGjzQ.)
![好文案一句话就够了[精品]](https://bookbk.img.zhangyue01.com/idc_1/m_1,w_105,h_140,q_100/b0d5037d/group61/M00/06/F0/CmQUOFvrqx2EQeLOAAAAALPS8Rk499423334.jpg?v=awWf3QsQ&t=CmQUOFvrqx4.)
![教你如何成为管理高手（全2册）[精品]](https://bookbk.img.zhangyue01.com/idc_1/m_1,w_105,h_140,q_100/b780d1b0/group62/qx/dw/99706eed511f382dec3af4877e07af9d.jpg?v=hgaYkUxB&t=fwAAAWg5KLk.)
![金字塔原理：麦肯锡40年经典培训教材[精品]](https://bookbk.img.zhangyue01.com/idc_1/m_1,w_105,h_140,q_100/f31d69ff/group6/M00/09/59/CmRaIVeXIlqEPo2BAAAAAKVDtVI108424108.jpg?v=8yYibMdo&t=CmQUN1ywX1A.)
![后浪·管理学入门手册（套装共7册）[精品]](https://bookbk.img.zhangyue01.com/idc_1/m_1,w_105,h_140,q_100/0f90c992/group62/bQ/V3/78339a5a0dbccbae05063987736646ff.jpg?v=1d4oEjXW&t=fwAAAWhRKfc.)
京公网安备11010502030452